There are moments during any given day in our household in which you might pan around and find that every given individual is on a different platform device. Shelley may be on her computer responding to an email, Eliah on his Nook, Lucas in front of the Wii, Lennyn on the iPad, and me in front of the TV or my own computer. I won’t deny it.
Hanging Chad is about transparency and authenticity. We are who we are. And for as awful as that captured portrait may sound, is it really so unusual?
Okay, I’m not here to address societal issues with anecdotal research, as interesting as those may be. I’m really not even trying to enter the larger discussion of how these increasingly individualized platforms and platform content keep us isolated from each other even while we’re together. Those are biggies. We want the individual content, and anyway, even if we don’t, it’s not only here to stay, it’s going to fragment more and more. Just wait and see where we are in 2017. Yes, Hanging Chad sometimes even whips out his crystal ball. Or confer with Dorie Clark’s Marketing Strategy blog article, originally posted in Forbes.